Event Management App
Simplifying event planning and attendee management for modern organizers
Role
UX/UI Designer
Timeline
4 Weeks (2023)
Team
2 Designers, 3 Engineers, 1 PM
Context
Understanding the Challenge
Event organizers today juggle multiple tools, spreadsheets for attendees, email chains for updates, separate platforms for ticketing, and manual processes for check-ins. This fragmented workflow leads to errors, miscommunication, and unnecessary stress.
Our research revealed that 73% of event organizers spend over 15 hours per week on administrative tasks that could be automated, while attendees often feel disconnected and uninformed about event details.
"How might we create a unified platform that simplifies event management for organizers while enhancing the attendee experience through seamless communication and engagement?"
Research & Discovery
User Pain Points
Organizers lack visibility into attendance and engagement
Fragmented Tools
Organizers use 5-7 different platforms to manage a single event
Poor Communication
Attendees miss important updates buried in email threads
Manual Check-ins
Long queues and confusion at event entrances
No Real-time Insights
Organizers lack visibility into attendance and engagement
DESIGN
Wireframes
SOLUTION
Final Screens
Impact
Results & Learnings
68%
Reduction in planning time
92%
User satisfaction rate
3.5x
Increase in attendee engagement
Key Learnings
Simplicity wins:
Event organizers are often managing multiple events under tight deadlines. A clean, intuitive interface that reduces cognitive load was crucial.
Mobile-first matters:
65% of attendees primarily interact with event details on their phones. Designing for mobile first ensured the best experience for the majority.
Automation is key:
Automating repetitive tasks like sending reminders and collecting RSVPs freed up organizers to focus on creating memorable experiences.
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The Problem
Travel Planning is Fragmented, Stressful, and Overwhelming
Today's travel platforms are excellent at booking specific components, flights, stays, activities, but none focus on planning as a unified experience.
1
Switching tabs between social media, blogs, Google, and reviews
2
Copying links into notes and mind maps
3
Guessing distances, pacing, and logistics
4
Feeling anxious about whether their plan 'makes sense'
For people with limited time, this results in decision fatigue, stress, and last-minute cancellations.
Anjali Singh
Product Designer • Crafting Digital Experiences
© 2026 Anjali Singh. All rights reserved. Designed with passion.